Some people invest in stocks. Others buy real estate. And then there are those who drop $87,840 on a three-inch Flamin’ Hot Cheeto because it kinda looks like Charizard.

Yes, this is real life.

Dubbed Cheetozard, this legendary snack first emerged from a bag of spicy goodness sometime between 2018 and 2022. A collectible shop held onto it like a rare Pokémon card, sealing it away in a safe until it was rediscovered in April 2024—probably with the same reverence as Indiana Jones finding an ancient artifact.

Fast forward to February 2025, and Cheetozard hit the auction block at Goldin, a site known for trading high-value collectibles. The bidding began at a modest $250, but 60 bids and nearly a month later, the price erupted like a Fire Blast attack, climbing to $72,000—with a buyer’s fee bringing the grand total to a scorching $87,840.

Oh, and the best part? This isn’t just a loose Cheeto. The seller attached it to a custom Pokémon card and encased it in a clear display box, because obviously, such a legendary snack deserves proper presentation.

So, if you ever feel bad about spending $10 on a fancy coffee, just remember: Someone out there spent the price of a luxury car on a spicy chip that will never be eaten.

[Via BB]